Being part of your community

Marketing extends beyond just having a Facebook Page; it involves a strategic plan to establish a presence within a specific community. CCC initially engaged with a new client to provide temporary support for its Facebook Page. Upon evaluating the client's marketing platforms, it was noted that regular e-newsletters had been issued sporadically for the past six months, and the website was stagnant. An analysis of the Facebook audience compared to the e-newsletter distribution list revealed no overlap, indicating two distinct audiences. By focusing solely on Facebook, the business was neglecting its newsletter audience. Not everyone uses Facebook. Upon questioning why the newsletter was not being sent, the response was a perceived lack of content. However, there is always content to share. Most industries benefit from educating clients about their products or services. Including educational elements is always advantageous. Additionally, the newsletter can be an opportunity to share aspects of your company's culture. Highlight the values held by you and your employees, or your involvement in activities outside of work, such as volunteering or promoting family values. Business relationships are built on trust, and increasing familiarity with your company enhances client trust.