Social Media Presence

Does every business Need a Social Media Presence?

Whether you need a social media presence depends on several factors:

1. Target Audience

Consider who you are trying to reach. Understanding your audience is crucial in deciding if social media is the right platform for your business.

2. Information Needs

What type of information does your audience seek? If they are looking for specific services or expertise, other methods may be more effective than social media.

3. Industry Considerations

Not all businesses require a social media presence. For example, a real estate lawyer may find that:

• Networking with realtors is more beneficial for generating leads.

• Direct referrals and personal connections can be more effective than social media outreach.

4. Purpose of Presence

If the goal is to increase business, focus on building relationships within the industry. If the aim is to raise awareness, social media can be a tool, but it should not be the sole focus.

5. Alternative Methods

There are more effective methods to increase awareness such as:

• Networking events

• Community involvement

• Partnerships with local businesses

• Direct mail campaigns

Caution: Once you start a social media presence, maintaining it is important. Would you trust a company that had the latest post 9 months ago? The frequency of posting can vary from every day to a couple times a year. Select what is best for your market and business but always keep the momentum going.